Six months can change the entire landscape of the Internet marketplace. New techniques, new processes, new strategies, and so on make it a challenge to keep up, but very rewarding, as well. For example, social media sites are the newest way to reach customers, but you need to know what to do in order to make marketing effective. Here are a few social media marketing tips so that you are in the know.
Promoting your business with twitter means having a two way conversation with your followers. Send a thank you for any mention of your site, and make sure to answer questions the same day if possible. This will build a good social relationship with those that visit your site. This will also help you to create a real identity, rather than just appear to be a screen name that sits behind a business.
Limit the amount of posting you do on behalf of your company at Facebook and other social media sites. Three posts in a day is plenty. Posting too many times in a day can leave your customers feeling overwhelmed and make it more likely that they will stop following you. Post no more than three snippets of information that you want your customers to know, and do not post anything else for the rest of the day.
Link social media accounts like Twitter and LinkedIn together. You will be able to have the same friends on Twitter as you do on LinkedIn. You can speed up the rate at which you make professional contacts, and make your tweets appear more professional. Make sure that the application for Twitter is installed on the site for LinkedIn.
YouTube is a great place to market your products or services. You can upload videos about your products and significant events in your business. Post your videos on YouTube and on your blog so more people will see them.
Your blogs should contain a mixture of written and pictorial content. People don’t want to read lines and lines of text without anything to break it all up. Use logos, video elements, music and sharp graphics to make things look better. Don’t go to extremes; have a nice balance of text and visuals.
Track the traffic onto your site to see the fluctuations and trends for different times of the day. When traffic is high or low, do not jump to any conclusions. The trends will show which strategies are working, and which are not.
If you’d like to get more followers on your social media profiles, don’t just use them to sell products. Post a link or a story from other people that has to do with you niche or industry. Perform activities that will generate interest with the audience, such as a few questions or a contest that spans over several weeks. Interact with those whom you follow. Rather than simply product placement, shoot for product engagement. If customers see themselves using your product, they will buy it.
Using this advice will give you a solid social media presence. Try several techniques, and determine which ones are most effective for your business. The Internet offers a great way to reach out and find new customers, employing new methods first is critical. Learn the tricks of the social media trade, and improve the profitability of your business.